How to Create Custom Registration Fields For Your Virtual Event

Custom Registration Fields ask attendees to provide additional information while registering for your event. Learn more about setting them up below.

New as of 03/21/2023: Use custom registration fields in a new way with Merge field, a field that will merge all the custom registration field's values into one field. This integrates into your CRM system for easy sifting and collecting of data. 

Custom registration fields, which ask attendees to provide additional information including their job titles or how they heard about your event while registering for your event, give hosts additional audience insight that can be leveraged for marketing and follow-up. 

To create custom registration fields, log into your event and under the Manage Webinar tab, then select Custom Registration Fields from the left-hand menu. 

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The Custom Registration Fields page displays all of the registration fields currently listed on your virtual event registration form, their format and whether that field is required. 

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Customize the Registration Form's title, subtitle and ticket price subtitle. You can make the text custom to your event or consistent to your company's branding and messaging. "Reserve Your Spot" is the default title, and if there is no pricing it will show as Price: FREE, which does not show on the registration form. 


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An example of a customized registration form title, subtitle, and ticket price title: 

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Besides email addresses, all of these fields can be edited. To edit an existing field, click Edit in that entry's row, then customize that field in the pop-up that appears.  

To add a new field, click Add Field. In the pop-up that appears, enter the field name (i.e., the information you would like to obtain from your audience), then select its format.

Under Field Description, enter in a description for the custom registration field. For example, if you have a custom registration field with a title of "Job", you can provide a description or clarification such as "Please include your title and department."

Under Response Type, choose your custom registration field's format. These can appear as free-entry text fields (guests can enter one line of text), text area fields (guests can enter more than one line of text), dropdown lists, radio boxes, single or multiple checkboxes or labels (these serve as text-only registration fields without the ability to enter in an entry.) 

For Lists (Dropdown, radio, checkboxes) you are able to select custom lists and create your own or utilize a location dropdown. For custom lists, select if you would like to have a single or multiple selection and have the list in either a dropdown format or with radio/checkbox buttons. You can click the page icon located on the right to add descriptions under each check box. 

Note: Webinar Selector is only available for Enterprise and Virtual Events plan holders. If interested, please contact our Events Experts at

For Webinar Selector, you are able to have registrants register for multiple webinars on your channel, all within one registration form. Select the list to be either a dropdown or radio/checkboxes, and then enter in the name of the webinar’s title and select the Webinar ID for that webinar. On the registration form, attendees are able to select either single or multiple webinars on the list. 



Under Default Value, enter a value that will be added to the attendee's registration data if they do not submit an answer to this field. 

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If you choose the dropdown format, enter each of your desired dropdown menu options under Response Options

To upload a CSV file of all possible response options (example: different cities, states or job functions), click the teal Upload Response Options button, then upload a CSV file containing all of your desired response options. 


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To make this field required for registration, tick the respective checkbox from the options above. You can save this field as a default for your future BigMarker events by checking Save as a Default Field

Below is an example custom registration field with field descriptions, links, labels and required fields:

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You have the option to merge registration fields together, essentially taking multiple custom registration field’s values and merging them into one field that can be easily integrated into your CRM system. This consolidates the data, with the option to transform it easily to adhere to the CRM’s formatting standards. 

Note: You must have “Do Not display field on registration form” turned on in order for this setting to be available.


Under the Integrations & Analytics section, select Merge Field. Under Merge responses from the following fields dropdown menu, select the dependent fields to merge. The fields you select will have their values copied  and combined into the merge field. If values from the registration fields selected are combined, then the values will be separated by a “|”. For example, if you have one field with a value of “red” and the other with a value of “blue,” the merge field would have a value of“red|blue”. 


If you would like the data to merge in a different format, check off Transform merged data. This gives you a dropdown menu to select from five formats that will format the merged data to better meet the standards of your CRM system. 




Can I display custom registration field values in the chat? 

  • Yes! Display custom registration field values in the chat panel of your sessions to give participants an opportunity to learn about one another more quickly and identify potentially valuable connections among the crowd. 

    Follow the above steps to create a custom registration field. Check off Display field value in webinar chat, then click Save Field.

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    Once active, every participant who answered your custom registration field will show their answer below their name when they send chat messages. In the example below, the custom registration field was "What is your job title?" to which the attendee answered "Product Documentation Specialist." 

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Can I Add Links to my Custom Registration Fields? 

  • Yes! You can add links to custom registration fields so during registration, you can give potential registrants more information about your company and/or data privacy policies before your event, generate website traffic, prompt attendees to complete a form or agree to a policy before completing registration, link to an external survey and collect valuable marketing information and more. 

    Follow the above steps to create a custom registration field. From there, check off Add link to registration field. Enter in the link's title and URL in the following boxes, then click Save Field.  You can use links with Text Field and Dropdown response types. 

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Here are a few examples of links added to custom registration fields: 

Text Field Response Type:                                  Dropdown Response Type: 

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Can I create email tokens based on my custom registration fields? 

  • Yes! Create custom registration fields as custom email tokens to include into your emails. This way, during your registration, if an attendee answers a question to that custom registration field, they would receive an email that includes their answer. 

Note: Custom email tokens only work for: Registration Confirmation Emails, Recording Published, Post Webinar, Feedback Survey, and General Emails

Follow the above steps to create a custom registration field. Check off Create custom email token from response, then enter the token's name in the text field below. Click Save Field when finished, and the email token will populate in the email token's section to use. 

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For Example, in the screenshot below, I created a custom registration field titled “Tell us what you are interested in learning about during this event.” My registrant entered, “BigMarker,” and in my email I wrote “You’ve shown interest in {custom-token-interests}” (the token name). This is what the registrant received:

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Can I add conditional fields to my registration forms? 

  •  Yes! Conditional logic is essentially an "if, then" statement. This can be applied to registration forms to collect more specific information from attendees. A common example is the location question: When registrants indicate that they live in the United States, a new dropdown appears, prompting them to select their state of residence. To learn more about conditional fields, click here