Hosts of live webinars can now distribute post-webinar surveys for attendees to fill out before the session ends. Additionally, they can provide links to external surveys for attendees to complete.
New as of 03/06/2023: Allow attendees to fill out your webinar survey anonymously, which prevents tracking their name or email address.
This allows hosts to capture audience sentiment via 5-star and 1-10 scale ratings, multiple choice questions, long and short answer responses and more — and use that information to create more relevant content.
Learn how to create post-webinar surveys in the article below.
How to Enable Webinar Surveys
- Log in to your webinar and select the Manage Webinar tab. Scroll down and select Webinar Survey.
From there, you’ll proceed to the survey editor. There, you can create your survey in two sections: Questions and Settings.
Questions
In the Questions tab, you can add and edit questions to your survey. (The 5-star rating is included in your survey by default.)
How can I add a new question?
- Click Add Questions.
- Enter your question into the text box.
- In the Answer Type drop down menu, select your preferred question type. Watch the following video to learn more about these options.
Add more questions by clicking Add Questions.
You can enter in a survey question for your attendees to answer, and enter in a separate question only used for reporting and CRM integrations. Select Show a different question (Use original question above for reporting and CRM integration), and the question entered in the top box will show in reports/integrations while the bottom question will display for attendees to answer. Attendee's answers will be associated with both questions.
Like the setting above, you can set questions to show after a question has been answered. Just as our dependent fields within custom registrations, you can click Show this question based on answer from another question to have a dependent question in your webinar survey. For example, if you would like specific feedback on attendees who rated your event 5 stars, you can provide a follow-up question for them to answer.
Additionally, add data mapping (learn more here) to your survey questions. Click Apply data mapping, then use the dropdown to select the data mapping you’d wish to apply to the survey question. Click Edit or create new data mapping to redirect to your channel’s settings where you can add new data mapping or edit existing.
Settings
In the Settings tab, you can edit the title, message, external links for surveys, as pictured below.
Can I change the title, description and confirmation message of my survey?
Yes! You can edit the title, description and confirmation message of your survey in the provided text boxes.
Can I edit the survey options for my survey?
Yes! You can redirect attendees to the Webinar Exit Survey, link an external survey, allow attendees to skip the survey and more.
How can I redirect participants to a survey?
- Click the After Survey, Redirect Participants to dropdown menu. Using the provided options, choose where to redirect participants — the current webinar survey, an external URL or a different webinar.
Additionally, you can set the survey to display immediately after the webinar ends. To do so, check the Show the survey immediately after the webinar ends (pictured below). You can also allow participants to skip the survey by checking Allow participants to skip survey.
Once you’ve selected either of these options, you can also edit the text that displays to attendees (e.g., you can change the Skip Survey button to read Skip Feedback Survey, etc.).
How can I design my survey? How can I set it as a default for my channel?
Choose between the preset options shown below or add a custom Hex code in the box below by pressing the + button, then typing in the code.
To set your survey as the default for your channel, check Set this survey as my channel’s default survey. When selecting that checkbox, it would default to the survey created only for newly created webinars, not any previous ones that were created. We recommend creating webinar templates with the settings and questions set, this way it will carry over from webinar to webinar.
How can I share the link to my survey?
To maximize response rates, we recommend incorporating your survey link into pop up offers during the webinar. This way, you can receive feedback from attendees throughout the event.
You can manually copy the displayed link or click Copy Survey URL to have it copied as well.
Note: When using the Survey URL outside of the webinar event, where an attendee would not be logged in or associated with their BigMarker ID, they will be required to enter in their first name, last name and email address to gather analytics
To preview your survey, click Preview at the top right hand corner of the screen. To return back to the Manage Webinar dashboard, click Save & Return.
How can I send or deactivate webinar feedback survey emails?
BigMarker’s automated email suite includes a post-webinar feedback survey email, which is sent to all attendees of that session.This message prompts attendees to complete the feedback survey.
When you create and edit a post-webinar survey, this email is automatically turned on. But if you are distributing your feedback survey before the session ends, you may not want to send this email as well.
Turn this email on or off using these steps.
- Select the Emails & Invitations tab of your webinar.
- Staying in this tab, scroll down to Webinar Feedback Survey and toggle the email on and off.
How can I view the analytics for my survey?
- Select the Manage Webinar tab.
- In the left-hand menu, select Analytics & Reporting.
- Select Download Reports. In the Survey Results tab of the output file, you can find the names and emails of survey respondents as well as their answers.
