Add a post-event survey to your next webinar and collect valuable audience data.
New as of May 2024: Record answers from partially submitted surveys.
Previously, in order for survey responses to be recorded, attendees would have to click “Submit” at the bottom of the survey. If users closed the window before that, all the answers would be lost and nothing would be recorded.
Now, there is a new setting that will record attendee responses as soon as they are input into the survey.
Note: With this setting on, no question is technically “required” as responses are added solely based on what attendees choose to respond to.
Adding a post-event survey allows hosts to capture audience sentiment via 5-star and 1-10 scale ratings, multiple choice questions, long and short-form answer responses and more — and then use that information to create more relevant content.
Learn how to create post-webinar surveys in the article below.
How to Enable Webinar Surveys
- Log in to your webinar and select the Manage Webinar tab. Scroll down and select Webinar Surveys & Assessments.
Select Manage, and you’ll be directed to the survey editor. From here, you can create your survey in three sections: Questions, Design and Settings.
Questions
In the Questions tab, you can add and edit questions to your survey. (The 5-star rating is included in your survey by default.)
How can I add a new question?
- Click Add Questions.
- Enter your question into the text box.
- In the Answer Type drop down menu, select your preferred answer type.
Add more questions by clicking Add Questions.
You can enter in a survey question for your attendees to answer, and enter in a separate question only used for reporting and CRM integrations. Select Show a different question (Use original question above for reporting and CRM integration), and the question entered in the top box will show in reports/integrations while the bottom question will display for attendees to answer. Attendee's answers will be associated with both questions.
Like the setting above, you can set questions to show after a question has been answered. Just as our dependent fields within custom registrations, you can click Show this question based on answer from another question to have a dependent question in your webinar survey. For example, if you would like specific feedback on attendees who rated your event 5 stars, you can provide a follow-up question for them to answer.
Additionally, add data mapping (learn more here) to your survey questions. Click Apply data mapping, then use the dropdown to select the data mapping you’d wish to apply to the survey question. Click Edit or create new data mapping to redirect to your channel’s settings where you can add new data mapping or edit existing.
Design
In the design tab, you can edit the title & description, confirmation message, choose a theme color and add an image for the survey logo.
Settings
In the Settings tab, you can add custom code, set up a redirect, allow participants to skip the survey, submit anonymously, submit a partial response, or download a shareable survey QR code, among other settings.
Allow attendees to fill out your webinar survey anonymously, which prevents tracking their name or email address.
Record answers from partially submitted surveys. Previously, in order for survey responses to be recorded, attendees would have to click “Submit” at the bottom of the survey. If users closed the window before that, all the answers would be lost.
Now, there is a setting that will record attendee responses as soon as they are inputted to the survey.
Note: With this setting on, no question is technically “required” as responses are added solely based on what attendees choose to respond to.
Can I edit the survey options for my survey?
Yes! You can redirect attendees to the Webinar Exit Survey, link an external survey, allow attendees to skip the survey and more.
How can I redirect participants to a survey?
- Click the After Survey, Redirect Participants to dropdown menu. Using the provided options, choose where to redirect participants — the current webinar survey, an external URL or a different webinar.
Additionally, you can set the survey to display immediately after the webinar ends. To do so, check the Show the survey immediately after the webinar ends (pictured below). You can also allow participants to skip the survey by checking Allow participants to skip survey.
Once you’ve selected either of these options, you can also edit the text that displays to attendees (e.g., you can change the Skip Survey button to read Skip Feedback Survey, etc.).
How can I design my survey? How can I set it as a default for my channel?
In the Design tab, choose between the preset options shown below or add a custom Hex code in the box below the preset colors by pressing the + button, then typing in the code.
To set your survey as the default for your channel, toggle to your Settings tab and check Set this survey as my channel’s default survey. When selecting that checkbox, it would default to the survey created only for newly created webinars, not any previous ones that were created. We recommend creating webinar templates with the settings and questions set, this way it will carry over from webinar to webinar.
How can I share the link to my survey?
To maximize response rates, we recommend incorporating your survey link into pop up offers during the webinar. This way, you can receive feedback from attendees throughout the event.
You can manually copy the displayed link or click Copy Survey URL. There is also an option to download a QR code for the survey to share with attendees.
Note: When using the Survey URL outside of the webinar event, where an attendee would not be logged in or associated with their BigMarker ID, they will be required to enter in their first name, last name and email address to gather analytics.
If you are using a recurring webinar, you also have the ability to copy a link to a specific session's survey. Survey results will be unique to each individual session of the recurring webinar, allowing one registrant to provide multiple answers for the survey. You can also now access the individual links for each of those session’s surveys.
To preview your survey, click Preview at the top right hand corner of the screen. To return back to the Manage Webinar dashboard, click Save & Return.
How can I send or deactivate webinar feedback survey emails?
BigMarker’s automated email suite includes a post-webinar feedback survey email, which is sent to all attendees of that session.This message prompts attendees to complete the feedback survey.
When you create and edit a post-webinar survey, this email is automatically turned on. But if you are distributing your feedback survey before the session ends, you may not want to send this email as well.
Turn this email on or off using these steps.
- Select Emails & Invitations on your manage webinar page
- Staying in this tab, scroll down to Feedback Survey and toggle the email on and off.
How can I view the analytics for my survey?
- Select the Manage Webinar tab.
- In the left-hand menu, select Analytics & Reporting.
- Select Download Reports. In the Survey Results tab of the output file, you can find the names and emails of survey respondents as well as their answers.
