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Use the Merge field to combine and transform your registration field

Streamline collecting and sifting through all that data with Merge field, a new way to use custom registration fields that helps you scan and understand reports faster than before. 

Registration Fields help capture unique data from registrants, such as location, communication preferences, account information and more. At BigMarker, we’ve always prided ourselves on enhancing registration fields to be truly customizable, offering conditional registration fields, unique analytics integration capabilities, disclaimers and more. Now, we’ve added a new customization option to our registration fields: Merge Field 


Merge field is able to take any number of your custom registration field values and “merge” them into one field instantaneously. Any selected registration field’s values will be combined into one, and integrated into the CRM system of choice. This one field helps streamline collecting and sifting through all that data, which helps you scan and understand reports faster than before. 

How to set up a Merge field 


Once you’ve created a custom registration field, skip down to the Integrations and Analytics settings and select Merge field. This will give you the dropdown menu of all your custom registration fields to select from. Simply go through and add the fields you’d like to merge into your CRM system. The fields will be formatted with a “|” to separate them. For example, the custom fields of “red” and “blue” will show merged as “red|blue”.

You can choose to transform the display of the merge field in your CRM system, making it easily digestible. After selecting your field’s values, select Transform merged data.

Format options:

  • Remove spaces
  • All upper case
  • All lower case
  • Only show first 4 characters
  • Only show last 4 characters
  • Only show first 3 and last 3 characters
  • Truncate

Common use cases for merge field

  • Merge a field to copy responses and then use response mapping on the merge field, giving you access to both the original and the mapped response in your reporting.
  • Do you have a field like phone number or address that you want to include as an email token but don't want to fully expose? Use a merge field and only show certain characters or truncate.