--- title: Promote Your Next Event Using Coupon Codes description: Coupon codes allow your registrants to save on event costs, while giving you valuable insights into how and when the codes are used. --- [Skip to content](https://kb.bigmarker.com/knowledge/how-can-i-sell-tickets-and-create-coupon-codes-on-bigmarker#main-content) English Show submenu for translations [![Size=36px, Style=On-light, Brand=BigMarker-1](https://kb.bigmarker.com/hs-fs/hubfs/Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png?width=171&height=36&name=Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png)](https://www.bigmarker.com/) Open main navigation Close main navigation - English Show submenu for translations Welcome to the BigMarker Knowledge Base! - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://kb.bigmarker.com/knowledge?hsLang=en) 2. [Webinars and Series](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en) 3. [Promotion & Sharing](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#promotion-sharing) # Promote Your Next Event Using Coupon Codes ## Coupon codes allow your registrants to save on event costs, while giving you valuable insights into how and when the codes are used. Using the classic admin? [Click here](https://kb.bigmarker.com/knowledge/how-can-i-sell-tickets-and-create-coupon-codes-on-bigmarker#session_admin) to learn you can find the coupon codes. When you create content on BigMarker, you have the option to [require payment to register](https://kb.bigmarker.com/knowledge/how-do-i-make-money-hosting-webinars-on-bigmarker?hsLang=en). When you do this, you'll have another set of options for coupon codes, as well as some analytics options available. ### **How can I create coupon codes? ** After enabling [paid tickets](https://kb.bigmarker.com/knowledge/how-do-i-make-money-hosting-webinars-on-bigmarker?hsLang=en) for your content go to your [Session Admin](https://kb.bigmarker.com/knowledge/introducing-the-new-session-admin?hsLang=en) and then to **Marketing \> Sell Tickets**. After you set the session to have paid tickets, you'll have access to the **Coupons** tab. After enabling coupons, click on the plus icon to add new coupons. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Feb-05-2026-03-53-20-2602-PM.png?width=600&height=232&name=image-png-Feb-05-2026-03-53-20-2602-PM.png) In the pop-up that appears, complete the following fields:  - **Coupon Code**: Enter a 3-20 character code that guests can enter on their registration form to get the related discount.  - **Coupon Discount Type**: Hosts can offer discounts in the form of a percentage or a dollar amount. Once you've selected your discount type, enter the size of your discount in the next field.    - **Percent Discount**: If you are offering your discount in the form of a percentage of the total price, enter it in this field - **Amount**: If you are offering your discount in the form of a dollar amount, enter it in this field.   - **Limit: **If you are limiting the number of attendees that can submit this code, enter that number in this field. (If you're not placing a limit on coupon codes, enter "0" in this field).  ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Jun-01-2026-05-48-40-5682-PM.png?width=450&height=475&name=image-png-Jun-01-2026-05-48-40-5682-PM.png) If you plan on selling [different ticket types as part of your event](https://kb.bigmarker.com/knowledge/how-to-create-different-pass-types-for-your-virtual-event-1?hsLang=en), coupon codes will always reflect the total price of the entire registration ### Analytics with coupon codes Once registrants use a coupon code, that information will be available in any and all reports of your registrants. It's available as part of the [complete analytics report](https://kb.bigmarker.com/knowledge/downloading-your-reports?hsLang=en) as well as any [custom report](https://kb.bigmarker.com/knowledge/create-custom-reports-to-track-specific-analytics?hsLang=en) you build. Additionally, you can use [calculated fields](https://kb.bigmarker.com/knowledge/calculated-field-a-new-type-of-registration-field?hsLang=en) as a way to list the coupon codes that was used as a registration field. With that, you can make it so that only registrants who use a specific code receive a certain general email, or event have access to specific content. ### Coupon codes in the classic admin In the **Edit tab** of the classic admin, look for the coupon code section directly under the ticket settings. Click **Allow Coupon Code** and then **Add New Coupon Code** ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-May-05-2025-06-55-29-5572-PM.png?width=600&height=210&name=image-png-May-05-2025-06-55-29-5572-PM.png) - [Getting Started](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#main-content) - [BigMarker Basics](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#bigmarker-basics) - [Intro to presenting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#intro-to-presenting) - [Basics of the attendee experience](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#basics-of-the-attendee-experience) - [BigMarker Troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#bigmarker-troubleshooting) - [Hardware and Device Troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#hardware-and-device-troubleshooting) - [Network and internet troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#network-and-internet-troubleshooting) - [Home, Channel & Profile Settings](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#home-channel-profile-settings) - [Webinars and Series](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#main-content) - [Creation & Setup](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#creation-setup) - [Advanced Settings](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#advanced-settings) - [Surveys, Stats & Certificates](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#surveys-stats-certificates) - [On-demand Webinars & Video](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#on-demand-webinars-video) - [Registration](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#registration) - [Emails & Invitations](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#emails-invitations) - [Attendee Experience](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#attendee-experience) - [Design](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#design) - [Promotion & Sharing](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#promotion-sharing) - [Virtual & Hybrid Events](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#main-content) - [Event Setup](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#event-setup) - [Virtual Venue](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#virtual-venue) - [Registration](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#registration) - [Analytics/Integrations](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#analytics-integrations) - [Sessions and user journeys](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#sessions-and-user-journeys) - [Design](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#design) - [Sponsors & Networking](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#sponsors-networking) - [Hybrid Settings & Streaming](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#hybrid-settings-streaming) - [Presenter Capabilities](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#main-content) - [Using the Studio](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#using-the-studio) - [Presenter Settings & Permissions](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#presenter-settings-permissions) - [Content & Engagement](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#content-engagement) - [Integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#main-content) - [Webinar, Series and Event integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#webinar-series-and-event-integrations) - [Channel Integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#channel-integrations) - [In-person events & Mobile Event Apps](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#main-content) - [Event Companion App](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#event-companion-app) - [Scanner App, QR Codes & Badge Printing](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#scanner-app-qr-codes-badge-printing) - [BigMarker AI](https://kb.bigmarker.com/knowledge/bigmarker-ai?hsLang=en) - [Privacy, Security & Policies](https://kb.bigmarker.com/knowledge/privacy-security-policies?hsLang=en) [![Size=36px, Style=On-light, Brand=BigMarker-1](https://kb.bigmarker.com/hs-fs/hubfs/Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png?width=171&height=36&name=Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png "Size=36px, Style=On-light, Brand=BigMarker-1")](http://bigmarker.com) © 2010 - 2026 BigMarker. 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