Progressive Profiling allows you to share your registrant profiles between your CRM and BigMarker, all while making registration much easier for your audience
Looking for a dynamic solution that will bridge the gap between your list of contacts and leads i your CRM with the registration information on BigMarker? This is possible with Progressive Profiling.
What are the benefits of Progressive Profiling?
Progressive Profiling gives you greater control over your contact list, allowing your CRM to be a single source of truth that drives information sent to BigMarker. With Progressive profiling you can:
- Keep registration simple for returning users by auto-filling information
- Building out robust profiles of each registrant by only displaying new fields for your existing users
- Improving the personalization and experience for each individual as they interact with your BigMarker content
Progressive profiling is available for a number of different CRM integrations. For each the idea is simple: determine where your information is coming from, map the fields that will be imported to and exported from BigMarker, then send your users to BigMarker landing pages to register using personalized links, allowing our system to recognize them.
If you have progressive profiling enabled, recognized users will be matched up with their profiles in your CRM, and their registration fields will be automatically filled in the registration form.
Users can be recognized by BigMarker if you:
- Send them to the landing page using a personalized link that includes their BigMarker ID (BMID)
- Send them to a landing page using a URL that contains their email address
- Have one webinar that someone is attending, then through an offer, sponsor banner, or exit URL you send them to another landing page for a different session
Progressive profiling needs to be enabled and configured as part of your CRM integration. This feature is available for the following integrations:
Per event, you are able to add custom registration fields to your event’s forms. For new registrations, a profile will be built out based on what they answered. However, existing registrants in your system will have their information pre-populate in the form, allowing them to verify or edit their information and input their answers to the new fields.
Not only does this help streamline their registration experience, but provides invaluable insight into your registrants, helping you with lead conversion, marketing campaigns, and improved event experiences.