How to Integrate Eloqua with BigMarker

Integrate Eloqua with BigMarker to sync webinar or online event data automatically

Within minutes of hosting a webinar or online event on BigMarker, all of its accompanying data—attendee lists, transcripts of Q&As and chats and more—will automatically sync to Eloqua, allowing your team to reach out to your webinar/online events leads with more speed, precision and success than ever before. 

Table of Contents

1. How to integrate BigMarker with Eloqua 

2. Blind Submission Forms 

3. Progressive Profiling 

 

How to integrate BigMarker and Eloqua

1. On your webinar's Manage Webinar dashboard, head to your the Integrations tab and then find the Eloqua integration.

 

2. Sync Eloqua with BigMarker: Enter the company name, username and password associated with your Eloqua account and sync your account with BigMarker.

3. Import Settings: Import registrants from your Eloqua account to your BigMarker event by setting your import preferences. Once active, imports are pushed to BigMarker within a few minutes of being added to Eloqua. 

If you would like your conditional import value automatically set to the webinar ID, click Automatically update import conditions to equal new webinar ID when copying this webinar/template on the webinar template it was copied from.

4. Choose Your Eloqua Custom Object to Import

Start by choosing the Eloqua Custom Object from which you’d like to import information from Eloqua to BigMarker. Once you’ve synced Eloqua with BigMarker, the Custom Objects on that account will appear in the dropdown under Which Eloqua Custom Object would you like to import to?... For instance, if your registrant information is stored in a Custom Object called New Leads, select New Leads from the dropdown to ensure they are all copied over to your BigMarker account.

• Map Data Fields 

Next, map data fields from Eloqua to BigMarker. This ensures that the information you are tracking in Eloqua is stored under the right data fields on BigMarker. So if you’re storing your registrants’ job titles as “Position” on Eloqua, but as “Job Title” on BigMarker, data mapping “tells” BigMarker to store all “positions” from Eloqua as “job titles” on BigMarker.  

As with Custom Objects, all active data fields on your Eloqua account will appear in the dropdown menu under ...to Eloqua field. So to map data from Eloqua to BigMarker, select your preferred data field in the dropdown menu under ….to Eloqua field. 

Then, in the BigMarker dropdown menu immediately to its left, select its counterpart on BigMarker. Following our example, we’d select “Job Title” in the dropdown under Map BigMarker field and “Position” under ...to Eloqua field. 

• Do you want any registrant information in this import to replace any records you have in BigMarker for that registrant? If so, check Override existing data with latest Eloqua import.

 

5. Export Settings: You can export your BigMarker event’s registration and attendee data to your Eloqua account by setting your export preferences. 

To do this, follow the same procedure you did in the previous step. Select the Custom Object to which you’d like to export your registration and attendee data. 

Then, under “Map Data Fields,” select the BigMarker data fields you want to capture and match them with their counterpart in Eloqua. 

Save export settings and export to Eloqua. 

 

Now, view custom object records of your attendees who are in breakout rooms! These unique custom objects will give you analytics on the breakout rooms attendees visited. This is a great way to gain further insight into the breakout rooms attended to gauge their success. 

When creating an event with breakout rooms, that has Eloqua integrated with, viewing custom object records will contain the breakout room ID as well as an associated “attended” or “not attended” data field if that registrant attended. CDO records will have a record for the main room, and the associated breakout rooms. For example, if my main event has 2 breakout rooms, one registrant will have three CDO records associated with them: one for the main room and two for the two breakout rooms. 

 

Blind Submission Forms

Create forms that your consumers can fill out that will automatically create custom data objects for you with our new blind submission forms! These work for both live and on-demand webinars.  

How to Create a Blind Submission Form 

 

1. When editing a form in Eloqua click on the Actions dropdown menu then select View Form HTML… 

2. A separate popup window will appear with the forms HTML. Click over to Integration Details and take the Site ID, Form Name and Post URL from the text boxes and plug them into the BigMarker fields. 

3. The registration fields set up on BigMarker can be mapped to the form fields by using the ‘HTML name’ found in the general properties of the selected field on Eloqua.When you have finished mapping, click Save Blind Submission Form Settings. 

From there, Your Blind Submission Form data will be saved. To check if your data is being exported as expected, you can view form submission data by using the Actions dropdown menu once more in Eloqua and click View Submission Data. Your Blind Submission Form data will populate there for viewing. 

You can additionally save these settings  as the default settings moving forward with your Eloqua Integration. Check off Save these Eloqua Account Settings as default for this channel to apply. 

 

Progressive Profiling

Progressive Profiling allows registrants that have already registered for one of your events, register for another event and have their information automatically entered into the registration form. This saves registrants an additional step of re-entering their information and streamlining their registration to additional events. 

This works by Eloqua capturing the registrant’s data when they register the first time, and then auto-filling that information into another event’s registration form.  

How to Set Up Progressive Profiling 

 

1. Under the Progressive Profiling section, select whether you would like Eloqua to search for an established contact or custom data object 

• If Custom Data Object, use the dropdown menu to select the custom data object of choice 

2. Check off Show registration field with data auto populated with Eloqua data.

3. Click Save Progressive Profiling 

 

You can progressively set the amount of fields to ask on your registration form by using the dropdown under Select number of optional custom field to display. This way, you can hone in on the information you'd like to collect without overwhelming your registrants. 

Eloqua API Call Log 

 

View logs of every Eloqua call made, whether it be an export or import. This includes seeing any errors made with exports, the success of your imports and details of the data that was transferred in the log. 

 Each log contains a  message (the status of the API call’s activity), timestamp, and detailed log including all the data that was carried to and from BigMarker and Eloqua. This helps track and ensure each API call was successful while measuring the effectiveness of each call. 

 

Within the Eloqua Call Log, you can view any Channel-Level Failures across your Channel’s webinars. Similar to the API call log,  you can view the webinar’s ID, the date and time the log was captured and the details that transpired during the call. All are captured every time an activity has occurred within your integration.