Create an email token from your registration field

Combine your registration fields and email tokens to add another level of personalization to your communication.

For any custom registration field you create, you are able to turn that into an email token. When you use this email token, it will be replaced by the value for that individual registrant. This is a great way to personalize and confirm registration information that the user provided.

You may set up a webinar selector registration field for users to choose a session to attend. You could then use this token to include the session they chose in the body of the email. Or perhaps you are shipping merchandise as part of your registration, you could include any address fields as email tokens so the registrant can confirm they put in the correct information. In any case, these tokens help the attendee satay informed and engaged. 

How to Create a Custom Token from a Custom Registration Field

First things first, you will need to create a custom registration field. To review the steps, click here. Once you have your field, look to the general settings found at the bottom of the new field window. Scroll down and click Create email token from response. A separate text box will populate below to enter in the custom registration field’s email token name. 

Note: Only numbers, letters, and underscores are allowed in the token name. 

After saving the field, go to your Emails & Invitation page. (Review how to create and customize event emails here).  Click on any email, and go to the email’s Email Content. When you scroll to the bottom, your custom token will appear to utilize within your email’s message. 

In the screenshot below, I created a custom registration field titled “Tell us what you are interested in learning about during this event.” My registrant entered, “BigMarker,” and in my email I wrote “You’ve shown interest in {custom-token-interests}” (the token name). This is what the registrant received: