Share your Event or Webinar through Social Media and configure the metadata that is shared alongside it
BigMarker offers multiple ways to share and invite people to your webinar and channel. One of the simplest methods is copying the URL of your webinar page or channel's About page and sharing it via email, social media, or a blog post.
On your Manage Series or Webinar page, simply click the Share Link button. If you are using a custom domain that domain will be used in these links you can copy.
Customize how your link is view when shared
When you share your content on social media and elsewhere, you won't just see the link itself. You'll sometimes see an image, the title of your webinar or series, and a description. You'll be able to configure these within the SEO/Social Sharing Tags settings in the webinar dashboard
Within these settings, you'll find a few categories:
- SEO Metadata - Title, description and keywords used and shown by search engines
- Facebook metadata - Open Graph (OG) image, title and description can be set here. You can also add code for a Facebook pixel here if you are promoting this content on Facebook
- Twitter/X Metadata - Image, title and description used in Twitter/X cards
Once you save these settings may take a few minutes or longer to take effect. Before you share, you can test how these links look when shared by using the following link: https://www.opengraph.xyz/
Open Graph is a protocol introduced by Facebook in 2010 that allows websites to add this metadata for better sharing and discoverability. Most major sites will use this protocol, so updating the Facebook portion should also update sharing settings for pages like LinkedIn and services like Discord or Slack.