How to Add Tracking Codes to the Registration Widget

You can add tracking codes to registration widgets, which they can embed on their websites. This allows you to use your preferred third party marketing tools to see how many clicks, conversions and registrations the widgets generate.

New as of 09/06/2022: Select the Redirect to Confirmation Page to open either in a new tab or the current page. 


Hosts can now add tracking codes to their registration widget, which they can then embed on their websites. This allows hosts to use their preferred third party marketing tools (Google Analytics, Facebook Pixel**, Hubspot,  etc.) to see how many clicks, conversions and registrations their widgets generate. 


**Please note that even though you are inserting the Facebook Pixel code on your own website, you will still not be able to use the full Facebook pixel functionality while using the BigMarker embeddable widgets to collect registration or display your content live on your site due to Facebook’s recent security measures, unless you are an Enterprise or Virtual Event or White Label customer who owns their own sub-domain within BigMarker.
The code itself allows registration actions to happen on the BigMarker Domain on your own site. This is why embedding the widget on your own site won’t allow you to use the Facebook pixel, even though you are using your own domain in the attendee view, the registrations are being routed to BigMarker. In this article, learn how to add tracking code data from a third party marketing tool to your registration widgets .

To learn more details, click here

Note: UTM tracking codes are not designed to be entered into this space. Learn how to add UTM codes to your BigMarker sessions here.


How to Add Tracking Codes to your Registration Widget

1. Log in to your webinar and select the Manage Webinar tab. 

2. On the left-hand menu of this tab, select Registration Widget. 

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3. From there, you’ll proceed to the registration widget editor, where you can design and add text to the widget. Under Custom Javascript, enter the tracking code you’ll be using for your event.

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4. Select if you would like the More link to Channel to show on the Registration Widget or not.

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5. Select either Iframe or Direct Embed for your tracking code 

Note: Direct Embed is required to use for tracking codes


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6. Select which Redirect Destination registrants should go to after registration is complete. If redirecting to the confirmation page, you can elect if the redirect will open in a new tab or on the current page. 

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7. Staying on this page, scroll down to  Embed Code. To embed this widget onto your website, you’ll need to copy and paste this code into the correct place on your webpage. 

8. Select Copy Code to copy the embed code to your clipboard. 

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7. Finish by embedding the widget onto your website. To do this, go to your website’s content management system, then paste this code into the desired location on your webpage.