Remain compliant with local and federal guidelines for data privacy while also giving attendees more control over what information they disclose to your brand with a cookie consent bar.
The Cookie Consent Bar alerts attendees that you will be collecting their information for marketing and other purposes, so they can have the option to accept or decline. Once accepted, you can apply tracking codes and scripts to those users on your landing pages, and not on those that decline. This ensures that you remain compliant with local and federal guidelines for data privacy while also giving attendees more control over what information they disclose to your brand.
On BigMarker, you can customize the design of the bar as well as the code that is enabled when users accept. Learn how to create cookie consent bars on BigMarker below.
The settings here are for individual landing pages. For information on how to customize these settings for your entire event, click here.
What is a Cookie?
A browser cookie is a small file of transferred to your browser through a website. Cookies allow us to operate and secure the landing page, remember users who are logged in, understand how users navigate through and use BigMarker and associated services.
What Cookies are Collected?
- ‘Necessary’ cookies let you move around the site and use essential features like secure areas and login screens. Without these cookies, we cannot respond to your requests or provide you with the services you request or access on our site.
- ‘Performance’ cookies collect information about how you use our site (e.g., which pages you visit and if you experience any errors). They are used to help us improve how the site works; understand the interests of our users and carry out site analytics; test different designs and features; and measure the effectiveness of our advertising. Some of these cookies are managed for us by third parties.
- ‘Functional’ cookies enable us to provide enhanced functionality and personalization. For example, we use these cookies to provide certain features (such as embedded content); improve your visit; remember settings you’ve applied, such as language, layout, text size, preferences, and colors; save your cookie preferences, and remember if you have engaged with particular content on the site so that we don’t show it again. Some of these cookies are managed for us by third parties.
- ‘Targeting’ cookies allow us to better reach you with relevant ads and content—both on our site and on third-party websites, apps, and online services—and to measure and improve our advertising and marketing. These cookies allow us and third-party agencies, as well as social networks and third-party ad companies to track your visits to the site.
How to Enable the Cookie Consent Bar
In the webinar dashboard select Cookie Consent Bar from the left-hand menu.
Under Cookie Bar Settings, check the Enable Cookie Consent Bar on Landing Page box. You then can where the cookie bar will be shown, and all of the design settings. This includes the: colors, text, links and most importantly the Allowed Tracking Code.
The tracking code is the script that is enabled once a user agrees. This could be something like a Google Analytics tracking codes or Facebook pixels, helping you track how individuals engage with your data and allowing you to build customer profiles from this information.
Once customized, your cookie consent bar will populate at the bottom of the screen when your attendees are logging on to your event.
