Facebook's updates in response to the iOS security measures implemented across Apple devices has restricted the number of pixels that we can approve for conversion event usage.
Previously, many of our customers have used tracking pixels to measure conversions from their Facebook ads to the BigMarker event confirmation page, so that they can evaluate the success of their social media marketing campaigns. These are called "web conversion events" on the Facebook Business Manager portal.
However, due to iOS and Facebook updates, there are now restrictions on the number of pixels that we can approve for conversion event usage. More details on these updates here.
Each domain that goes through the verification process receives a set number of pixels that Facebook will allow us to track, and we are already utilizing the max amount of pixels that can be associated with the BigMarker domain.
Due to these changes, only white-label customers, who are hosting BigMarker events on their own company’s white-labeled domain, can track conversions to BigMarker using Facebook pixels.
If you are hosting an event on the BigMarker domain, you will not be able to use Facebook pixels to track conversion events to the BigMarker confirmation page.
This is because your tracking pixels are hosted on a Facebook account that does not match the BigMarker domain to which you are tracking conversions. In order to track conversions you would need a white label BigMarker account with your own custom domain. If you are interested in a white label account, please email our sales team at sales@bigmarker.com or your customer success manager.