---
title: Integrate Braze with BigMarker
description: Learn how to integrate your Braze account with BigMarker
---

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1. [Knowledge Base](https://kb.bigmarker.com/knowledge?hsLang=en)
2. [Integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en)
3. [Webinar, Series and Event integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#webinar-series-and-event-integrations)

# Integrate Braze with BigMarker

## Learn how to integrate your Braze account with BigMarker

**Note:** This feature is available to Events and Enterprise plan holders. If interested in utilizing this feature, then please contact your BigMarker customer success manager or an events expert at [sales@bigmarker.com](mailto:sales@bigmarker.com)

With the Braze integration, you can take the registrations you collect on BigMarker and export them to Braze user profiles.

When you export registrants from BigMarker, the user profiles on Braze will be updated or created. Standard fields (email, webinar ID, webinar name) can be stored as user attributes. All of your custom registration fields will be exported within a user attribute array

```
bigmarker_webinar_registration_data
```

![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Nov-14-2025-03-46-41-9142-PM.png?width=600&height=425&name=image-png-Nov-14-2025-03-46-41-9142-PM.png)

### How to Connect Braze with BigMarker 

On the [dashboard](https://kb.bigmarker.com/knowledge/the-manage-webinar-dashboard?hsLang=en) of your webinar, series or event, you'll find a tab for **Integrations**. Click on that then look for the **Braze** settings in the list of available integrations.

![](https://kb.bigmarker.com/hs-fs/hubfs/undefined-Nov-14-2025-03-47-13-3799-PM.png?width=600&height=474&name=undefined-Nov-14-2025-03-47-13-3799-PM.png)

In the [session admin](https://kb.bigmarker.com/knowledge/introducing-the-new-session-admin?hsLang=en) look for the Braze page within the Integrations section.

![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-May-08-2026-06-22-49-6182-PM.png?width=600&height=269&name=image-png-May-08-2026-06-22-49-6182-PM.png)

From here, you'll need your [Rest API endpoint](https://www.braze.com/docs/user_guide/administrative/access_braze/sdk_endpoints) as well as your [API Key](https://www.braze.com/docs/user_guide/administrative/app_settings/api_settings_tab) from Braze. Once you have them, paste them into the respective fields in the BigMarker integration settings.

![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Nov-14-2025-04-09-43-8707-PM.png?width=600&height=275&name=image-png-Nov-14-2025-04-09-43-8707-PM.png)

### Setting up User Export

First, check the box to enable the User export. From here you will use the two‑column mapper to specify where each BigMarker field should land in Braze.

#### **Common standard mappings**

- **Email** → email
- **Webinar ID** → e.g., bm\_webinar\_id
- **Webinar Title** → e.g., bm\_webinar\_title
- **Webinar Start Time** → e.g., bm\_webinar\_start\_time

![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Nov-14-2025-04-12-06-7286-PM.png?width=600&height=312&name=image-png-Nov-14-2025-04-12-06-7286-PM.png)

#### **Custom registration fields**

For your BigMarker custom registration fields, they are exported to the Braze User profile inside the array attribute bigmarker\_webinar\_registration\_data. This array contains each custom question/answer pair captured at registration and travels with the user profile for segmentation and personalization.

```
{  "attributes": [    {      "email": "test02@bigmarker.com",      "bigmarker_webinar_name": "BigMarker Webinar Test 2025-10-22",      "bigmarker_webinar_id": "xxx",      "bigmarker_webinar_time": "2025-10-22T06:15:11Z",      "bigmarker_webinar_registration_data": {        "Company": "xxx",        "Job": "xxx",        "Team": "xxx"      }    }  ]}
```

- Braze user attribute keys are **case‑sensitive**. Use a consistent snake\_case or camelCase naming scheme.
- Values are written as custom attributes on the user profile. Ensure your Braze segmentation/campaigns reference the **exact keys** you mapped.

Then click **Save Export Settings** and all new registrations will be exported to your Braze account based on the above settings. You can also click **Export Now** to export all existing registrants from the webinar or series.

- [Getting Started](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#main-content)

    - [BigMarker Basics](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#bigmarker-basics)
    - [Intro to presenting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#intro-to-presenting)
    - [Basics of the attendee experience](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#basics-of-the-attendee-experience)
    - [BigMarker Troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#bigmarker-troubleshooting)
    - [Hardware and Device Troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#hardware-and-device-troubleshooting)
    - [Network and internet troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#network-and-internet-troubleshooting)
    - [Home, Channel & Profile Settings](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#home-channel-profile-settings)
- [Webinars and Series](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#main-content)

    - [Creation & Setup](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#creation-setup)
    - [Advanced Settings](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#advanced-settings)
    - [Surveys, Stats & Certificates](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#surveys-stats-certificates)
    - [On-demand Webinars & Video](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#on-demand-webinars-video)
    - [Registration](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#registration)
    - [Emails & Invitations](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#emails-invitations)
    - [Attendee Experience](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#attendee-experience)
    - [Design](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#design)
    - [Promotion & Sharing](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#promotion-sharing)
- [Virtual & Hybrid Events](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#main-content)

    - [Event Setup](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#event-setup)
    - [Virtual Venue](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#virtual-venue)
    - [Registration](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#registration)
    - [Analytics/Integrations](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#analytics-integrations)
    - [Sessions and user journeys](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#sessions-and-user-journeys)
    - [Design](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#design)
    - [Sponsors & Networking](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#sponsors-networking)
    - [Hybrid Settings & Streaming](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#hybrid-settings-streaming)
- [Presenter Capabilities](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#main-content)

    - [Using the Studio](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#using-the-studio)
    - [Presenter Settings & Permissions](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#presenter-settings-permissions)
    - [Content & Engagement](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#content-engagement)
- [Integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#main-content)

    - [Webinar, Series and Event integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#webinar-series-and-event-integrations)
    - [Channel Integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#channel-integrations)
- [In-person events & Mobile Event Apps](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#main-content)

    - [Event Companion App](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#event-companion-app)
    - [Scanner App, QR Codes & Badge Printing](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#scanner-app-qr-codes-badge-printing)
- [BigMarker AI](https://kb.bigmarker.com/knowledge/bigmarker-ai?hsLang=en)
- [Privacy, Security & Policies](https://kb.bigmarker.com/knowledge/privacy-security-policies?hsLang=en)

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