--- title: Import registrants to BigMarker with LinkedIn Lead Generation Forms description: Reach out to your potential audience via LinkedIn to maximize your registration potential. --- [Skip to content](https://kb.bigmarker.com/knowledge/import-registrants-to-bigmarker-with-linkedin-lead-generation-forms#main-content) English Show submenu for translations [![Size=36px, Style=On-light, Brand=BigMarker-1](https://kb.bigmarker.com/hs-fs/hubfs/Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png?width=171&height=36&name=Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png)](https://www.bigmarker.com/) Open main navigation Close main navigation - English Show submenu for translations Welcome to the BigMarker Knowledge Base! - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://kb.bigmarker.com/knowledge?hsLang=en) 2. [Integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en) 3. [Webinar, Series and Event integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#webinar-series-and-event-integrations) # Import registrants to BigMarker with LinkedIn Lead Generation Forms ## Reach out to your potential audience via LinkedIn to maximize your registration potential. With LinkedIn Lead Generation forms, you can leverage the massive reach of the global social media platform to build your contact database. From each form, you can also import registrants directly into  individual sessions and series on BigMarker. ### Creating a Lead Gen Form on LinkedIn In order to create a lead gen form, you will need to have a LinkedIn advertising account. Once logged in to that account, head to **Assets \> Lead generation forms.** Click the **Create Form** button and follow the steps to create your new form. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Jul-09-2026-02-55-35-2937-PM.png?width=600&height=219&name=image-png-Jul-09-2026-02-55-35-2937-PM.png) [Click here](https://www.linkedin.com/help/lms/answer/a423447) for more information on LinkedIn Lead Gen Forms and how to set them up, ### Connecting the form to BigMarker In your admin dashboard, head over to the **Integrations **section and look or search for the **LinkedIn** integration. First you'll need to connect your LinkedIn account. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Jul-09-2026-05-30-56-9707-PM.png?width=600&height=201&name=image-png-Jul-09-2026-05-30-56-9707-PM.png) Once connected, you'll redirect back to BigMarker and select which ad account you want to use. Once you select an account, you will then select a specific form that the session or series will connect to. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Jul-09-2026-05-32-53-2665-PM.png?width=600&height=192&name=image-png-Jul-09-2026-05-32-53-2665-PM.png) ### Map your registration fields Once you connect your account and select a form, you will map your fields. For each BigMarker registration field you can map it to a corresponding field from the LinkedIn Lead Generation Form. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Jul-09-2026-05-35-52-6022-PM.png?width=450&height=225&name=image-png-Jul-09-2026-05-35-52-6022-PM.png) You can also have the registrant import be conditional based on how your audience fills out the form. Look for the setting Only import when this field… to choose a field from your lead gen form and enter in a value. If someone fills out the form and inputs that value for that field, then they will be imported into BigMarker. 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