--- title: Find what works best with A/B Testing for landing pages description: Take the guesswork out of designing your landing pages and find what performs the best. --- [Skip to content](https://kb.bigmarker.com/knowledge/find-what-works-best-with-a/b-testing-for-landing-pages#main-content) English Show submenu for translations [![Size=36px, Style=On-light, Brand=BigMarker-1](https://kb.bigmarker.com/hs-fs/hubfs/Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png?width=171&height=36&name=Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png)](https://www.bigmarker.com/) Open main navigation Close main navigation - English Show submenu for translations Welcome to the BigMarker Knowledge Base! - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://kb.bigmarker.com/knowledge?hsLang=en) 2. [Webinars and Series](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en) 3. [Design](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#design) # Find what works best with A/B Testing for landing pages ## Take the guesswork out of designing your landing pages and find what performs the best. Nothing is as important as your landing page when it comes to getting people to register for your content.  How you organize session details and structure the registration flow can affect your conversion rate. With A/B Testing you can compare different approaches, from content changes to entirely different templates, to identify what drives more registrations.  A/B Testing is only available to channels with [custom page templates](https://kb.bigmarker.com/knowledge/create-fully-branded-pages?hsLang=en). ### How to enable and configure A/B testing Once you have a session that uses a custom page template, head over to **Pages \> Landing Page** and then the **A/B Testing** tab. Here is where you'll be able to set up the testing. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Oct-15-2026-03-51-12-3277-PM.png?width=600&height=284&name=image-png-Oct-15-2026-03-51-12-3277-PM.png) Once enabled, you'll be able to start creating your variants. The landing page you originally chose for this session automatically becomes the first variant. Click the plus button to add another. For each new variant you'll need to choose a custom page template.  You can use the same template as the first variant or select any other custom page template available on your Channel to test whether a different page design drives more registrations.  ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Oct-15-2026-03-54-07-7367-PM.png?width=450&height=412&name=image-png-Oct-15-2026-03-54-07-7367-PM.png) Once you have your variants set, click on the settings icon to configure the traffic. Here you'll decide what percentage of visitors will see each variant. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Oct-15-2026-03-55-41-2648-PM.png?width=450&height=306&name=image-png-Oct-15-2026-03-55-41-2648-PM.png) Once set, click on the actions button and then **Edit page** to start editing each variant. All edits made to these pages are saved only to that variant. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Oct-15-2026-03-58-08-8245-PM.png?width=600&height=262&name=image-png-Oct-15-2026-03-58-08-8245-PM.png) *Two pages, same session* ### Checking the results Once setup is complete, visitors will see one of your Landing Page variants based on the traffic percentages you configured. As visitors view the pages and register, return to the A/B Testing settings to review each variant’s performance. Scroll down to the results table to compare traffic share and conversion rate for each variant. 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