--- title: Accessing and Understanding your Webinar Stats description: Learn more below about how to access and understand your Webinar statistics --- [Skip to content](https://kb.bigmarker.com/knowledge/accessing-and-understanding-your-webinar-stats#main-content) English Show submenu for translations [![Size=36px, Style=On-light, Brand=BigMarker-1](https://kb.bigmarker.com/hs-fs/hubfs/Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png?width=171&height=36&name=Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png)](https://www.bigmarker.com/) Open main navigation Close main navigation - English Show submenu for translations Welcome to the BigMarker Knowledge Base! - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://kb.bigmarker.com/knowledge?hsLang=en) 2. [Webinars and Series](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en) 3. [Surveys, Stats & Certificates](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#surveys-stats-certificates) # Accessing and Understanding your Webinar Stats ## Learn more below about how to access and understand your Webinar statistics Using the classic admin? [Click here](https://kb.bigmarker.com/knowledge/accessing-and-understanding-your-webinar-stats#session_admin) to learn more about the analytics that are available in the dashboard. All sessions and series on BigMarker have a wealth of information ready for your analysis. Registration profiles, engagement data and other analytics are organized and available for all of your registrants, attendees, and on-demand viewers. Within the [session admin](https://kb.bigmarker.com/knowledge/introducing-the-new-session-admin?hsLang=en) you'll be able to both check out the data in real time or download specific and custom reports to fit your exact needs. Look for the **Analytics** section in the left hand navigation to find the different categories of reporting an analytics available to you. [Click here](https://kb.bigmarker.com/knowledge/create-custom-reports-to-track-specific-analytics?hsLang=en) to learn more about creating fully customizable reports. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Jun-02-2026-02-31-45-4315-PM.png?width=300&height=342&name=image-png-Jun-02-2026-02-31-45-4315-PM.png) **Conversion** is where you can see your  registration rates with regard to your email invitations, page visitors, live vs. on-demand registrants, traffic sources and [UTM codes](https://kb.bigmarker.com/knowledge/how-to-add-utm-codes-to-your-webinars-1?hsLang=en). ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Mar-25-2026-03-05-52-7308-PM.png?width=600&height=209&name=image-png-Mar-25-2026-03-05-52-7308-PM.png) **Attendance** gives a full picture of the live attendance of the session, how engaged the audience was and what devices or browsers were used to to tune in to your live virtual session. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Mar-25-2026-03-07-28-0643-PM.png?width=600&height=268&name=image-png-Mar-25-2026-03-07-28-0643-PM.png) The **Engagement** page is where you can view and search through all of the chats, questions, offer clicks and other engagement data. You can also download the full transcript report here as well, giving you a full rundown of attendee engagement in a single CSV file. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Mar-25-2026-03-08-27-4821-PM.png?width=600&height=207&name=image-png-Mar-25-2026-03-08-27-4821-PM.png) The **Survey** page will give you a breakdown of all of the responses to your [session's survey](https://kb.bigmarker.com/knowledge/how-do-i-add-a-post-event-webinar-survey?hsLang=en). At first you'll se a breakdown of all your questions for the entire audience. Click into any one of the questions to see a detailed list of how each person responded. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Jun-02-2026-02-35-48-0374-PM.png?width=600&height=296&name=image-png-Jun-02-2026-02-35-48-0374-PM.png) **Email** will give you a breakdown of the performance of each of the emails you have sent for that session. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Mar-25-2026-03-09-23-5437-PM.png?width=600&height=238&name=image-png-Mar-25-2026-03-09-23-5437-PM.png) **Reporting** is where you can download all of the reports, both default and custom. Every session has the same default reports and some standard custom reports available, but you can create new custom reports at any time. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Jun-02-2026-02-37-20-3912-PM.png?width=600&height=304&name=image-png-Jun-02-2026-02-37-20-3912-PM.png) **Audit log** will give you a full breakdown of what has been updated within the Session Admin. Keep in mind that any changes that have been made to the session using the classic admin will not be logged here. ![](https://kb.bigmarker.com/hs-fs/hubfs/image-png-Mar-25-2026-03-11-24-6972-PM.png?width=600&height=249&name=image-png-Mar-25-2026-03-11-24-6972-PM.png) ### Session stats in the classic admin To access your webinar stats in the classic admin go to your [webinar's dashboard](https://kb.bigmarker.com/knowledge/the-manage-webinar-dashboard?hsLang=en) and select **Analytics and Reporting**. In this same page you can [download the overall webinar report](https://kb.bigmarker.com/knowledge/downloading-your-reports?hsLang=en) as well. ![Screenshot 2023-03-20 at 3.52.21 PM](https://kb.bigmarker.com/hs-fs/hubfs/Tech%20Doc%20Images/Accessing%20and%20Understanding%20Reports/Screenshot%202023-03-20%20at%203.52.21%20PM.png?width=600&height=256&name=Screenshot%202023-03-20%20at%203.52.21%20PM.png) In this section you will see the stats are broken up into five sections Visitors to Conversions Funnel, Traffic Sources, Referral Sources and Tracking Code. **Visitors to Conversions Funnel** gives you a breakdown of how many people visited your landing page vs. registered and attended. **Traffic Sources** explains where your registrants originally came from. Was it an invitation email, of another website? **Referral Sources** shows what domains people used to first find your page. **Tracking Codes** lists the various [UTM codes](https://kb.bigmarker.com/knowledge/how-to-add-utm-codes-to-your-webinars-1?hsLang=en) used for registration - [Getting Started](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#main-content) - [BigMarker Basics](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#bigmarker-basics) - [Intro to presenting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#intro-to-presenting) - [Basics of the attendee experience](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#basics-of-the-attendee-experience) - [BigMarker Troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#bigmarker-troubleshooting) - [Hardware and Device Troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#hardware-and-device-troubleshooting) - [Network and internet troubleshooting](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#network-and-internet-troubleshooting) - [Home, Channel & Profile Settings](https://kb.bigmarker.com/knowledge/getting-started?hsLang=en#home-channel-profile-settings) - [Webinars and Series](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#main-content) - [Creation & Setup](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#creation-setup) - [Advanced Settings](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#advanced-settings) - [Surveys, Stats & Certificates](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#surveys-stats-certificates) - [On-demand Webinars & Video](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#on-demand-webinars-video) - [Registration](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#registration) - [Emails & Invitations](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#emails-invitations) - [Attendee Experience](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#attendee-experience) - [Design](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#design) - [Promotion & Sharing](https://kb.bigmarker.com/knowledge/webinars-and-series?hsLang=en#promotion-sharing) - [Virtual & Hybrid Events](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#main-content) - [Event Setup](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#event-setup) - [Virtual Venue](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#virtual-venue) - [Registration](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#registration) - [Analytics/Integrations](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#analytics-integrations) - [Sessions and user journeys](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#sessions-and-user-journeys) - [Design](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#design) - [Sponsors & Networking](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#sponsors-networking) - [Hybrid Settings & Streaming](https://kb.bigmarker.com/knowledge/virtual-hybrid-events?hsLang=en#hybrid-settings-streaming) - [Presenter Capabilities](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#main-content) - [Using the Studio](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#using-the-studio) - [Presenter Settings & Permissions](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#presenter-settings-permissions) - [Content & Engagement](https://kb.bigmarker.com/knowledge/presenter-capabilities?hsLang=en#content-engagement) - [Integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#main-content) - [Webinar, Series and Event integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#webinar-series-and-event-integrations) - [Channel Integrations](https://kb.bigmarker.com/knowledge/integrations?hsLang=en#channel-integrations) - [In-person events & Mobile Event Apps](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#main-content) - [Event Companion App](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#event-companion-app) - [Scanner App, QR Codes & Badge Printing](https://kb.bigmarker.com/knowledge/in-person-events-mobile-event-apps?hsLang=en#scanner-app-qr-codes-badge-printing) - [BigMarker AI](https://kb.bigmarker.com/knowledge/bigmarker-ai?hsLang=en) - [Privacy, Security & Policies](https://kb.bigmarker.com/knowledge/privacy-security-policies?hsLang=en) [![Size=36px, Style=On-light, Brand=BigMarker-1](https://kb.bigmarker.com/hs-fs/hubfs/Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png?width=171&height=36&name=Size=36px%2c%20Style=On-light%2c%20Brand=BigMarker-1.png "Size=36px, Style=On-light, Brand=BigMarker-1")](http://bigmarker.com) © 2010 - 2026 BigMarker. All rights reserved. Copyright © 2026, BigMarker