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Accessing and Understanding your Webinar Stats

Learn more below about how to access and understand your Webinar statistics

Using the new Session Admin? Click here to learn more about the analytics that are available in the dashboard.

For any webinar or series on BigMarker, we collect and organize information  for all of your registrants, attendees, and on-demand viewers. To access your webinar stats go to your webinar's dashboard and select Analytics and Reporting. In this same page you can download the overall webinar report as well.

Click here to learn more about creating fully customizable reports.

Screenshot 2023-03-20 at 3.52.21 PM

In this section you will see the stats are broken up into five sections Visitors to Conversions Funnel, Traffic Sources, Referral Sources and Tracking Code. 

Visitors to Conversions Funnel gives you a breakdown of how many people visited your landing page vs. registered and attended.

Traffic Sources explains where your registrants originally came from. Was it an invitation email, of another website?

Referral Sources shows what domains people used to first find your page. 

Tracking Codes lists the various UTM codes used for registration

Session stats in the Session Admin

In the Session Admin you'll find a variety of pages that give you a complete picture of how your content performed. Look for the Analytics section in the left hand navigation to find these:

Conversion is where you can see your  registration rates with regard to your email invitations, page visitors, live vs. on-demand registrants, traffic sources and UTM codes.

Attendance gives a full picture of the live attendance of the session, how engaged the audience was and what devices or browsers were used to to tune in to your live virtual session.

The Engagement page is where you can view and search through all of the chats, questions, offer clicks and other engagement data.

Email will give you a breakdown of the performance of each of the emails you have sent for that session.

Reporting is where you can download all of the reports, both default and custom.

Audit log will give you a full breakdown of what has been updated within the Session Admin. Keep in mind that any changes that have been made to the session using the classic dashboard will not be logged here.