Accessing and Understanding your Webinar Stats
Learn more below about how to access and understand your Webinar statistics
Using the classic admin? Click here to learn more about the analytics that are available in the dashboard.
All sessions and series on BigMarker have a wealth of information ready for your analysis. Registration profiles, engagement data and other analytics are organized and available for all of your registrants, attendees, and on-demand viewers.
Within the session admin you'll be able to both check out the data in real time or download specific and custom reports to fit your exact needs. Look for the Analytics section in the left hand navigation to find the different categories of reporting an analytics available to you.
Click here to learn more about creating fully customizable reports.

Conversion is where you can see your registration rates with regard to your email invitations, page visitors, live vs. on-demand registrants, traffic sources and UTM codes.

Attendance gives a full picture of the live attendance of the session, how engaged the audience was and what devices or browsers were used to to tune in to your live virtual session.

The Engagement page is where you can view and search through all of the chats, questions, offer clicks and other engagement data. You can also download the full transcript report here as well, giving you a full rundown of attendee engagement in a single CSV file.

The Survey page will give you a breakdown of all of the responses to your session's survey. At first you'll se a breakdown of all your questions for the entire audience. Click into any one of the questions to see a detailed list of how each person responded.

Email will give you a breakdown of the performance of each of the emails you have sent for that session.

Reporting is where you can download all of the reports, both default and custom. Every session has the same default reports and some standard custom reports available, but you can create new custom reports at any time.

Audit log will give you a full breakdown of what has been updated within the Session Admin. Keep in mind that any changes that have been made to the session using the classic admin will not be logged here.

Session stats in the classic admin
To access your webinar stats in the classic admin go to your webinar's dashboard and select Analytics and Reporting. In this same page you can download the overall webinar report as well.

In this section you will see the stats are broken up into five sections Visitors to Conversions Funnel, Traffic Sources, Referral Sources and Tracking Code.
Visitors to Conversions Funnel gives you a breakdown of how many people visited your landing page vs. registered and attended.
Traffic Sources explains where your registrants originally came from. Was it an invitation email, of another website?
Referral Sources shows what domains people used to first find your page.
Tracking Codes lists the various UTM codes used for registration